The perfect Easter PR stunt – a giant chocolate bar, based on a 48 sheet poster site, measuring six metres wide by three metres high, was installed for one day only at London’s Truman Brewery for Easter 2016 as part of the brewer’s “If Carlsberg did…” campaign. Nearly half a tonne of chocolate was used
The post Experiential PR Stunt for Carlsberg appeared first on scene2 ltd - experiential design & build.